Can Sales Benefit From Inbound Marketing?
Out with the old, and in with the new
Question 1: When last did you watch the ads during your favorite TV show?
We are being exposed to more and...
Tag: Inbound Marketing
What is a buyer persona?
To define it, a buyer persona is a generalized representation of your ideal customer, based on market research and real data about your existing...
Eight inbound marketing mistakes you can avoid
If you are new to the world of inbound marketing, it can be a daunting prospect. Many people have been in the same position and luckily, have...
What is the ROI on your inbound marketing strategy?
One of the biggest challenges facing inbound marketers is determining Return on Investment. Previously, benefits like brand recognition, reputation,...
Inbound marketing resources – What your customers are trying to teach you
Inbound marketing is the buzz phrase right now, proving itself to be the tried and trusted approach to marketing since 2006. When it comes to...
Public relations and inbound marketing (owned vs. earned)
There are two types of content created for media, owned media and earned media. Owned media is the type of content that is controlled by the brand...
Moving from networking to internet marketing to inbound marketing
Marketing isn’t the same as it used to be. These days, you can’t just buy a newspaper ad or a television commercial and expect people to flock...
How to measure the success and ROI of your inbound marketing campaign
Business owners need to measure the return on investment of their marketing campaigns, and inbound marketing campaigns are no different. Marketers...
Should paid search be a part of your inbound marketing campaign?
Most business owners who are interested in launching an inbound marketing campaign aren’t necessarily interested in spending money on paid search...