What is a buyer persona?
To define it, a buyer persona is a generalized representation of your ideal customer, based on market research and real data about your existing...
Tag: digital marketing
How to measure the success and ROI of your inbound marketing campaign
Business owners need to measure the return on investment of their marketing campaigns, and inbound marketing campaigns are no different. Marketers...
How to use CRM strategies to improve and track your inbound marketing plan
Inbound marketing advice: CRM strategies, or customer relationship management strategies, are highly effective when it comes to finding out what...
How marketing psychology influences successful inbound marketing strategies
The psychology behind inbound marketing success: let’s face it, a large part of buying and the decision surrounding the process is psychological....
Inbound marketing strategies to grow your business
Inbound marketing strategies are tailored to make your clients come to you. While most business owners can see the value in this type of digital...
Is your loyalty program an inbound marketing blessing or curse?
When it comes to inbound marketing, loyalty programs can make all the difference. Unfortunately, it’s not always good. A loyalty program has to...
Going inbound – The smartest marketing investment
Getting customers to naturally choose your products or services after reading information about them online is the goal of any business. It is...
7 Steps of Highly Effective Websites
Foundational to your Online Success:
Foundational to your online success is your Website because it is the Hub for all Digital Marketing Campaigns.
Why?
Because...
Digital Marketing Strategy: 6 Essential Elements
The digital landscape continues to evolve and business owners are finding it more difficult to be found. With so many different options, where...