Tag: blog

Don’t Make These Four Inbound Marketing Mistakes

Written on February 6, 2017. Posted in Blog, Inbound Marketing.

It’s a no-brainer Inbound marketing attracts new customers by providing valuable information and building relationships to foster their support...

Can Sales Benefit From Inbound Marketing?

Written on February 6, 2017. Posted in Blog, Digital Marketing, Inbound Marketing.

Out with the old, and in with the new Question 1: When last did you watch the ads during your favorite TV show? We are being exposed to more and...

What is a buyer persona?

Written on February 6, 2017. Posted in Blog, Buyer Persona, Digital Marketing, Inbound Marketing, Social Media Marketing, WSI.

To define it, a buyer persona is a generalized representation of your ideal customer, based on market research and real data about your existing...

Eight inbound marketing mistakes you can avoid

Written on February 6, 2017. Posted in Blog, Inbound Marketing, Social Media, WSI.

If you are new to the world of inbound marketing, it can be a daunting prospect. Many people have been in the same position and luckily, have...

What is the ROI on your inbound marketing strategy?

Written on February 6, 2017. Posted in Blog, Content Marketing, Inbound Marketing, ROI, Social Media.

One of the biggest challenges facing inbound marketers is determining Return on Investment. Previously, benefits like brand recognition, reputation,...

Inbound marketing resources – What your customers are trying to teach you

Written on February 6, 2017. Posted in Blog, Content Marketing, Inbound Marketing, WSI.

Inbound marketing is the buzz phrase right now, proving itself to be the tried and trusted approach to marketing since 2006. When it comes to...

Public relations and inbound marketing (owned vs. earned)

Written on February 6, 2017. Posted in Blog, Inbound Marketing.

There are two types of content created for media, owned media and earned media. Owned media is the type of content that is controlled by the brand...

Moving from networking to internet marketing to inbound marketing

Written on February 6, 2017. Posted in Blog, Inbound Marketing, Internet Marketing, WSI eBiz Solutions.

Marketing isn’t the same as it used to be. These days, you can’t just buy a newspaper ad or a television commercial and expect people to flock...

How to measure the success and ROI of your inbound marketing campaign

Written on February 6, 2017. Posted in Blog, Digital Marketing, Inbound Marketing.

Business owners need to measure the return on investment of their marketing campaigns, and inbound marketing campaigns are no different. Marketers...