Summary: Learn how to create an inbound marketing strategy that will help you convert customers, build relationships, and save money for your business. If you’re in the realm of digital marketing, you’ve probably heard the phrase “inbound marketing” a couple of times. Plenty of marketers emphasize the importance of inbound marketing in[…]
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Summary: With the rise of virtual events as a result of COVID-19, here is a checklist of all the different types of engagement opportunities you have to promote your in-person event online. One thing that the Coronavirus pandemic has cemented for me is that adaptability is the key to success. With no[…]
Chatbots for business are a relatively new form of marketing tech. They’re also completely underutilized. Translation: Competitive advantage for your agency to differentiate, expand and charge more. (Wondering “What is a marketing bot?” ← I invite you to start there.) Naturally, brands[…]
Whether you’re a B2C or B2B business, one of the biggest keys to success is the generation of new sales leads. Gone are the days of only resorting to cold calling prospective customers to try to sell them your product or service.[…]
When we speak of inbound marketing, it refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to find and draws the customer to the website[…]
Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. The goal for any business in the marketplace is to grow a loyal[…]