Written by Rick Knutsen on . Posted in Marketing Strategy.
Summary: Digital marketing is not a cost. It’s an investment in the present and future growth of your business. Learn more about its benefits here. Editor’s Note: This post was originally published in May 2018 and has been updated with additional content on June 2021. Marketing (including digital marketing) is the act of[…]
Written by Rick Knutsen on . Posted in Marketing Strategy.
Summary: Creating a digital marketing strategy involves a lot of planning, goal setting, and organization. But it is a vital component of success in the digital work because, without a strategy, you won’t be able to track your marketing successes or determine where and how you can improve your efforts. Whether you[…]
Written by Rick Knutsen on . Posted in Lead Generation.
Summary: Potential customers can’t help your business grow if they remain indifferent towards your brand. You have to pique their interest before you can think of selling to them. This process of getting someone’s attention and converting them into potential customers is known as lead generation. As a business owner, you want[…]
Written by Rick Knutsen on . Posted in E-mail Marketing.
Summary: Email marketing is a powerful type of digital marketing that involves sending emails to a list of customers and prospective clients. Using an email service provider, your business can reach an entire list of customers and potential clients with the click of a button. Whether you’re just starting up or you[…]
Written by Rick Knutsen on . Posted in Customer Experience.
Summary: A good customer experience can transform dissatisfied customers into enthusiastic ones. This post dives into what you need to know to delight your customers and improve your business’s bottom line. Businesses, whether online via eCommerce or in physical space, are always facing human beings. People are who we are selling to,[…]
Written by Rick Knutsen on . Posted in Inbound Marketing.
Summary: Learn how to create an inbound marketing strategy that will help you convert customers, build relationships, and save money for your business. If you’re in the realm of digital marketing, you’ve probably heard the phrase “inbound marketing” a couple of times. Plenty of marketers emphasize the importance of inbound marketing in[…]
Written by Rick Knutsen on . Posted in Video Marketing.
Summary: Discover the ROI of video marketing, from building trust and awareness with prospects to increasing revenue and profits. 4.4 billion – that’s how many blog posts were written today. So how do you and your company stand out in this sea of blog posts? Having a video marketing strategy[…]
Written by Rick Knutsen on . Posted in Marketing Strategy.
Summary: Learn about the key business factors to consider when comparing in-house marketing teams against outsourced marketing agencies. Editor’s Note: This post was originally published in September 2018 and has been updated with new content on November 2020. In the 15+ years I’ve worked in this industry, I’ve met thousands of business owners[…]
Written by Rick Knutsen on . Posted in Social Media.
Summary: Social media is a powerful marketing tool nowadays. Avoid these common mistakes to leverage that power for your bottom line. As part of our series of digital marketing webinars, we had the pleasure of hosting Raakkel Simms, Head of Customer Success Department, and Strategic Partnerships at PromoRepublic – a social media[…]
Written by Rick Knutsen on . Posted in Social Media Marketing.
Summary: Social media has so many options, it may all seem a little overwhelming at first. That’s why we’ve created this ultimate guide for social media marketing. Now that we live in the digital age, we are exposed to social media every single day. Why? Because social media allows us to communicate[…]