Summary: A good customer experience can transform dissatisfied customers into enthusiastic ones. This post dives into what you need to know to delight your customers and improve your business’s bottom line. Businesses, whether online via eCommerce or in physical space, are always facing human beings. People are who we are selling to,[…]
Summary: Learn how to create an inbound marketing strategy that will help you convert customers, build relationships, and save money for your business. If you’re in the realm of digital marketing, you’ve probably heard the phrase “inbound marketing” a couple of times. Plenty of marketers emphasize the importance of inbound marketing in[…]
Summary: Discover the ROI of video marketing, from building trust and awareness with prospects to increasing revenue and profits. 4.4 billion – that’s how many blog posts were written today. So how do you and your company stand out in this sea of blog posts? Having a video marketing strategy[…]
Summary: Learn about the key business factors to consider when comparing in-house marketing teams against outsourced marketing agencies. Editor’s Note: This post was originally published in September 2018 and has been updated with new content on November 2020. In the 15+ years I’ve worked in this industry, I’ve met thousands of business owners[…]
Summary: Social media is a powerful marketing tool nowadays. Avoid these common mistakes to leverage that power for your bottom line. As part of our series of digital marketing webinars, we had the pleasure of hosting Raakkel Simms, Head of Customer Success Department, and Strategic Partnerships at PromoRepublic – a social media[…]
Summary: Social media has so many options, it may all seem a little overwhelming at first. That’s why we’ve created this ultimate guide for social media marketing. Now that we live in the digital age, we are exposed to social media every single day. Why? Because social media allows us to communicate[…]
Summary: A quick recap, plus the recording from our webinar on the data-driven tips you need to know for using digital advertising for your business. Throughout April and May this year, WSI conducted a free webinar series to share digital marketing tips, tricks, and best practices that you can use[…]
Summary: In our final post of the series, we focus on how to communicate with your customers and drive traffic to your online store. So you have an Online Store – now what? The adage “Build it and they will come” doesn’t work when talking about websites, as we talked in part
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Summary: A quick recap, plus the recording from our Ahead of the Curve webinar on How Using Video Creates Revenue, Retention, and Relationships. If you’re an avid reader of our blog posts, you’ll know that WSI has been in the digital marketing space for quite some time – 25 years to be[…]