Summary: Use GIFs to promote products and sales and highlight team member introductions. It can be an engaging tool for your digital marketing strategy – read our tips to get started! You might not consider using Baby Yoda or sad Pokémon in a digital marketing strategy. Still, a graphics interchange format (GIF)[…]
Summary: Learn more about experiential marketing and how marrying it with a robust digital marketing campaign can immerse consumers in a life experience to create and retain brand loyalty. With the pandemic still fresh in the minds of many, it can be hard to believe that live events are starting to come back. And[…]
Summary: Should your business use Reddit? There are many reasons why you should include Reddit in your content marketing strategy. Find out more here. Should your content marketing strategy include Reddit? Well, with over 48 million users a month, it might be a good idea for you or your[…]
Summary: Learn all about content marketing, why it’s so important for your business’ digital presence, and get access to all our content marketing resources. Editor’s Note: This post was originally published in July 2020. It’s been updated with additional content in June 2022. A long time ago, marketing involved a lot of interruption.[…]
Summary: Email marketing is a powerful type of digital marketing that involves sending emails to a list of customers and prospective clients. Using an email service provider, your business can reach an entire list of customers and potential clients with the click of a button. Editor’s Note: This post was originally published[…]
Summary: Discover the ROI of video marketing, from building trust and awareness with prospects to increasing revenue and profits. Editor’s Note: This post was originally published in November 2020 and has been updated with updated and additional content in June 2022. 4.4 billion – that’s how many blog posts were[…]
Summary: Creating a digital marketing strategy involves a lot of planning, goal setting, and organization. But it is a vital component of success in the digital work because, without a strategy, you won’t be able to track your marketing successes or determine where and how you can improve your efforts. Editor’s Note:[…]
Summary: Instagram stories, reels, ads, and feed videos are some formats marketers can leverage. Use them for Instagram video marketing. Read more here. Instagram has more than 1 billion users worldwide, and Instagram video marketing is growing in popularity. According to Instagram, 90% of people on the[…]
Summary: When you segment your audience, you’re able to better understand their needs and motivations. Read more on how you can grow your business with segmentation. Retargeting is an SEO technique using paid advertisements to target audiences that visit a company’s website or social media pages but do not convert into buying a product[…]
Summary: Brands need to know what their customers are thinking. So here are some of the biggest social media trends in 2022 you can use to boost your business. Social media marketing opportunities are expanding rapidly, and companies are moving into ecommerce faster than they planned due to the global[…]