Written by Kathy Vieira on . Posted in Customer Experience.
Summary: Discover essential digital marketing strategies to meet evolving consumer needs, leveraging personalization and first-party data and optimizing digital purchase behaviors for better customer experiences. In today’s fast-paced digital world, understanding and meeting consumer needs is more crucial thanever. As online behaviors rapidly evolve, businesses must adapt their strategies to stay[…]
Written by Rick Knutsen on . Posted in Social Media.
Summary: Do you have an eCommerce business and want to expand your marketing efforts? Do you need to know if social eCommerce is the right fit? Editor’s note: This popular blog post on eCommerce and social media was updated in April 2024 to add more content on examples, as well as update[…]
Written by Rick Knutsen on . Posted in Marketing Strategy.
Summary: Explore the transformative trends defining digital marketing in 2024. WSI Consultants guide businesses with a ‘human in the loop’ approach, ensuring success in the dynamic digital realm. As businesses gear up for 2024, the digital marketing landscape is undergoing rapid transformations, ushering in new trends that wield considerable influence. For small[…]
Written by Rick Knutsen on . Posted in Marketing Automation.
Editor’s Update: Check out our refreshed post on marketing automation, now packed with new insights related to AI and automation tools. We’ve updated this popular piece on marketing automation to bring you the latest developments for your business. So make sure to explore our updated content and stay ahead of[…]
Written by Rick Knutsen on . Posted in Lead Generation.
Summary: Increasing website traffic to your website doesn’t have to be complicated. Follow these simple tips to boost traffic to your website instantly. Editor’s Note: This post was originally published in June 2017 and has been updated with new content and details in October 2023. “The Internet is becoming the town square for[…]
Written by Rick Knutsen on . Posted in Lead Generation.
Summary: Of all the lead generation tactics available to you, PPC is perhaps the most important. Here are 4 reasons why. Editor’s Note: This post was originally published in April 2017 and was updated with additional information in October 2023. Why is PPC good for lead generation? This is a common question among[…]
Written by Rick Knutsen on . Posted in Social Media.
Summary: Explore the power of Meta Business Manager for streamlined social media management, enhanced advertising, and data-driven insights. Unlock digital marketing success today! Staying ahead in digital marketing is crucial for businesses of all sizes. One of the key players in the digital marketing ecosystem is Meta for Business.[…]
Written by Rick Knutsen on . Posted in Lead Generation.
Summary: On which digital platforms do your business clients spend their time? We share the best digital advertising platforms for B2B marketers. Which digital advertising platforms are you using for B2B marketing? Are you frustrated because digital advertising is expensive, and you are not seeing results as quickly as you hoped? We[…]
Written by Rick Knutsen on . Posted in Marketing Strategy.
Editor’s Note: This post was originally published in July 2022 and was updated with additional information in August 2023. A large-scale digital marketing strategy is a complex undertaking, which is why before you know it – and even though you have the best of intentions – things can get messy.[…]
Written by Rick Knutsen on . Posted in Social Media.
Summary: There’s no secret combination or magic number of how many designers, curators or analysts to add to a Social Media Department. There are many ways to build your team, which will be unique to your company’s budget, goals, industry and capacity for training. Editor’s Note: This blog was originally published in[…]