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Search Results for “marketing

Looking Ahead: Marketing and the Web3 Opportunity

Summary: Getting involved is actually the single most important thing businesses and marketers can do right now in order to prepare for a year or two down the line, when Web3 is more mainstream. Because make no mistake – Web3 is where the Internet is going. You’ve probably heard some version of[…]

18 Tips to Humanize your Business with Video Marketing

Summary: Vidyard held its Fast Forward Summit in March 2022, focusing on humanizing video sales. Want to know more about video marketing? Read further here. Video marketing is growing rapidly. It’s also a versatile tool to use throughout the customer buying journey and is very engaging, whether you create customer testimonials, how-to,[…]

Three In-Demand Digital Marketing Skills You Need

Summary: With the boom in digital marketing demand, LinkedIn is reporting a similar increased demand for digital marketing expertise. In this post, we dive into LinkedIn’s recent report to review the hottest digital marketing skills. LinkedIn Marketing highlights in a recent report the extent to which the demand for marketers[…]

LinkedIn Marketing Tips to Grow Your Brand

Summary: As you become more active on LinkedIn, push and challenge your boundaries to brainstorm new and innovative social media marketing tactics to continue growing your company’s online reputation and brand. Editor’s Note: This post was originally published in August 2019 and has been updated with additional content in January[…]

Increasing Leads and Sales with Digital Marketing

Summary: Looking to increase your digital marketing leads? WSI has some tips to help boost your leads and sales. Editor’s Note: This post was originally published in February 2018 and has been updated with additional content in January 2022. With all the clutter and distraction of the digital world, getting the attention of[…]

The Future of Digital Marketing: 5 Predictions for 2022

Summary: From the growth of short-form video content to the boom of live social media experiences, here’s what we’re forecasting in 2022. This will be the seventh year in a row we have written this post, so at this point, it’s become a tradition. Our WSI family looks forward to it, and[…]

Digital Marketing Guide: Create a Marketing Funnel

Summary: Creating an effective marketing funnel to generate leads and drive sales is an all-important step in any digital marketing strategy. Editor’s Note: This post was originally published in June 2019 and has been updated with additional content in December 2021.  A marketing funnel comprises different stages, and it breaks down the customer[…]

RECAP: 5 Must-Haves for Measuring Digital Marketing Success

Summary: Do you want to measure the success of your digital marketing efforts? Then you’re in the right place for 5 must-haves to find out! WSI Digital Marketing Consultant Denise Bowen is passionate about helping businesses reach their growth goals. Drawing on her extensive knowledge of digital marketing, including web[…]

RECAP: Drive More Sales with Video Marketing

Summary: Want to drive sales with video marketing? Then this webinar blog is for you! Discover how to communicate your marketing message using video. If you have been wondering how to drive sales with video marketing, then you are in the right place! Keynote speaker, author, and digital marketing strategist at WSI, 

Digital Marketing Lessons from Purpose-Driven Brands

Summary: Globalization and digital marketing have led to everyone feeling like they’re a part of something bigger, which has paved the way for purpose-driven marketing or cause marketing. When cutting-edge digital marketing is combined with a greater cause, everyone wins. Editor’s Note: This post was originally published in May 2019 and has[…]