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2024 Marketing Overview: Key Trends Business Owners Should Know

Summary: Explore the transformative trends defining digital marketing in 2024. WSI Consultants guide businesses with a ‘human in the loop’ approach, ensuring success in the dynamic digital realm. As businesses gear up for 2024, the digital marketing landscape is undergoing rapid transformations, ushering in new trends that wield considerable influence. For small[…]

Mapping Your Customer’s Journey: The Key to Targeted Marketing in 2024

Summary: Explore the transformative landscape of targeted marketing in 2024 by mapping your customer’s journey. Understand the customer lifecycle, harness data-driven insights, and leverage cutting-edge technology. It is more important than ever to understand the nuances of your customer’s journey. This year, charting the customer journey has become associated with more targeted[…]

Transportation Revolutionized by AI: A Digital Marketing Perspective

Summary: Discover how Artificial Intelligence is reshaping the transportation sector and its impact on digital marketing strategies. Explore AI-driven logistics, safety, customer experience, and targeted advertising in transportation marketing. With the introduction of artificial intelligence (AI), the transportation industry has undergone a significant transformation. AI is revolutionizing the way we approach and[…]

5 Steps to Marketing Automation Success

Editor’s Update: Check out our refreshed post on marketing automation, now packed with new insights related to AI and automation tools. We’ve updated this popular piece on marketing automation to bring you the latest developments for your business. So make sure to explore our updated content and stay ahead of[…]

Social Media Marketing for Business: Facebook vs. Instagram

Summary: Explore the debate of Instagram vs. Facebook for business marketing. Explore the strengths and weaknesses. Select the right social media platform today! Editor’s Note: This post was originally published in October 2018 and has been updated with new content and details for November 2023. As you explore the world of social media[…]

Effective eBook Marketing Strategies to Try

Summary: With a well-planned eBook marketing strategy, you can begin generating qualified leads. So, how does one get started? Read on to learn more. Editor’s Note: This post was originally published in August 2017 and has been updated with new content and details in November 2023. Before we discuss our eBook marketing strategy,[…]

How to Use Facebook Reactions in Your Marketing Efforts

Summary: Facebook Reactions represents a unique engagement metric for companies, as emotions are the key driver behind most purchasing decisions. Check out our updated post on Facebook Reactions to get all the latest. Editor’s Note: This post was originally published in February 2016 and has been updated with new content and details[…]

Tips for Easing into Social Media Marketing

Summary: If you want to grow your business – or even just your personal brand – on the Internet, you need to start attempting to understand social media. Editor’s Note: This post was originally published in July 2013 and was updated with additional information in October 2023. If you’re new to 

Learn 5 Marketing Lessons From Classic Holiday Characters

Editor’s Note: This post was originally published in November 2018 and was updated with additional information in October 2023. For most people, the holiday season is filled with tradition. Whether it’s chopping down a real Christmas tree, going caroling, or feasting on a delicious turkey dinner, families all over the world[…]

How AI is Revolutionizing Healthcare: A Digital Marketing Perspective

The speed of change that artificial intelligence (AI) has brought about in the healthcare industry is astounding. It’s a revolution in patient care, diagnostics, and operational effectiveness rather than technological advancement. This article will examine AI’s substantial effects on healthcare and discuss how they may affect digital marketing in this[…]