Summary: When you segment your audience, you’re able to better understand their needs and motivations. Read more on how you can grow your business with segmentation. Retargeting is an SEO technique using paid advertisements to target audiences that visit a company’s website or social media pages but do not convert into buying a product[…]
Summary: When your name is synonymous with ecommerce shopping, you know that your brand is doing a lot of business. And in this article, we dive into the three types of Amazon ad types: what they are, how they work, and who can leverage them. The benefit of Amazon’s marketing is illustrated[…]
Summary: Many Instagram story ideas will grow your ecommerce presence and increase sales. Want to use Instagram marketing? Learn more here. Are you using Instagram marketing to its fullest potential for your ecommerce store? For example, have you used a countdown sticker to promote a sale? Ecommerce marketing that uses[…]
Summary: Your brand’s online reputation is what makes customers and prospects want to work with you. And managing your online reputation in the age of social media can be tricky – here are our tips to help you navigate these waters with ease. Editor’s Note: This post was originally published in February 2020,[…]
Summary: Looking for ideas on how to grow your Facebook reach? Or how to make sure your ROI is on track? Then look no further! Largely thanks to COVID-19, companies who weren’t advertising on social media now use digital marketing channels. And now that digital marketing has become essential, many business owners[…]
Summary: We know by now that Google regularly releases changes to improve search results for users. Here are the latest Google updates you need to stay on top of. Editor’s Note: This post was originally published in January 2020 and has been updated with additional content in October 2021. Google’s core mission, to[…]
Summary: Here are some ways you can catch up with your competition if and (unless you’re lucky) when you hit a snag and fall behind them with competitive analysis. Editor’s Note: This post was originally published in February 2015 and has been updated with additional content in September 2021. Competitive analysis has become[…]
Summary: Ready to adopt or improve your ecommerce site? Inside this guide, you will learn the answers to the top ecommerce FAQs as you head on your path to achieving ecommerce success. Have you been wondering about how to start achieving eCommerce success? Then you are in the right place! On the panel[…]
Summary: Want more positive online reviews for your business? Discover exactly how to grow your business with online reputation management. Want more positive online reviews for your business? The recent webinar hosted by WSI’s Carlos Guzman covered online reputation management and, ICYMI, you can view it here. WSI Digital Marketing[…]
Summary: Need help with your online lead generation strategy? Discover the 7-step framework for attracting more qualified leads online. For the last 25+ years, WSI has helped 100,000 businesses navigate the complexity of digital marketing. Attracting more qualified leads online is just one of the topics we have covered in[…]