Skip to main content
Search Results for “marketing strategy

10 Reasons to Rethink Your Web Design

Summary: Revamping your website is something you should do regularly. Here are ten reasons to relook your web design. Editor’s Note: This post was originally published in July 2022 and has been updated with new content in July 2023. Technology is developing at the speed of light, and along with it, the web[…]

The Power of Purpose: Why Branding Matters in the Digital Age

Summary: A company’s brand encompasses its design features, motto, core values, reputation, and image. So, why does all of this matter in today’s world? Our blog will explain it all! Most business leaders understand the importance of lead generation and the positive impact the resulting sales have on their company’s growth and[…]

3 Tips for Healthy, High-Performing Email Newsletters

Editor’s Note: This blog post was originally published in June 2017 and was updated with new content and updated stats on June 2023. Most digital marketers send a periodical digest or newsletter to keep current and prospective customers updated. And that’s a good move: According to HubSpot, there are 

Google’s Helpful Content Update for Digital Marketers

Summary: Google urges people to create helpful content for users rather than SEO. If you’d like to read about the helpful content update for digital marketers, read on. In August 2022, Google asked digital marketers to focus on creating original content that is helpful to people instead of content solely focused on 

Looking at the Future of Apple’s Advertising Business

Summary: Curious about the future of Apple’s digital ad business? Then check out some of our predictions for Apple in 2023 (and beyond!) It might have flown a bit under the radar, but The Financial Times recently reported that Apple is pushing to substantially grow its ads business in the coming[…]

What Google’s Helpful Content Update Means for your SEO

Summary: Google’s recent ‘helpful content update’ is designed to crack down on low-quality content that doesn’t provide real value to users. Our latest blog breaks down what it means for your website’s SEO. On September 9, 2022, Google announced that the rollout of its update to Google’s Helpful Content was completed. Google’s[…]

Controller, Processor & Data Protection Responsibilities

Summary: Data controller vs. Data processor: who is impacted and when does an organization need to hire a Data Protection Officer? Read more here. Editor’s Note: This post was originally published in March 2018 and has been updated with additional content on September 2022. The buzz about the European Union’s upcoming General Data[…]

Amazon Advertising Guide for Sellers

Summary: Do you have products you want to sell on Amazon but don’t know how to do it? Then, try our 2022 Amazon advertising guide for sellers. Whether you are a big brand or small business, Amazon advertising should be part of your product business strategy if you want to 

WSI Agency in Ottawa has First NFT Client in the Bag—DBAG!

Summary: With over 25 years of experience, WSI has the solutions and knowledge to help all businesses—including brand new technologies like NFTs in the Web3 space! Keeping up with the buzz in the digital world about Non-Fungible Tokens, WSI Corporate is delighted to announce that WSI eStrategies, a WSI Agency based in[…]