Summary: The California Consumer Privacy Act requires businesses to protect personal information for California consumers. That means implementing privacy policies, security protections and ensuring consumer rights. California is known for having complex regulations. The state is not afraid[…]
Summary: A/B testing can take your marketing efforts to the next level and help customers move more effectively through the sales and marketing funnel. As a marketer, it’s often tempting to base your marketing decisions off of your initial “gut[…]
Summary: With our newly launched website in mind, here are the reasons why it’s important to iterate your website’s design and UX on a regular basis. Just in case you were wondering, the saying “If it ain’t broke,[…]
Acquire More Leads and Sales Whenever we meet with a business to discuss their digital marketing strategy, they usually tell us they need two things – more leads, and more sales. We have gotten really good at generating both of these things for our clients and can do the same for you. […]
With digital natives growing older and having more control over their digital experience, we’re seeing a strong correlation with the increase in the use of ad blockers. This is nothing new – the advertising industry has seen a steady increase in the adoption of ad blockers, rising from approximately 21M[…]
I recently attended Social Media Marketing World, a mega-conference where social marketers go to discover the latest tactics and business-building ideas. If you’re a marketer and ever have the chance to attend, I highly recommend it (in fact[…]
Solving digital marketing challenges for over 100,000 businesses worldwide What marketing problem are you trying to solve? TALK TO US. WE CAN HELP! Watch a 1:08 minute video about us Ready to Grow Your Business? Our Process is All About You! We[…]
Confused by SEO concepts? Wondering how to sift through all the jargon to find some simple answers? We understand your frustration. For many business owners and marketers, it is hard enough trying to keep your website ahead of your online competitors without getting side-tracked by confusing search engine optimization terms. To[…]
More and more people have been talking about the importance of data and its positive impact on enhancing the customer experience. Nowadays, data analytics plays an important role as a driving force that’s affecting a business’ decision-making at each stage of the buyer’s journey. According to Forbes,[…]
It’s been a busy few months in the world of Google+! Just this past October, Google announced that they would be shutting down Google+ in August 2019 for consumers as a result of lack of broader adoption and critical[…]