Building a strong online reputation is more important than ever. A Harvard Business Review study revealed that a one star difference in a typical online business profile average rating can lead to a 5-9% difference in revenue.[…]
Digital Marketing has revolutionized how businesses can increase sales and nurture long term relationship with their audience. You can accelerate this road by conducting a competitor analysis. A competitor analysis is a detailed review of a wide range of web data that[…]
To improve your online marketing you must pay attention to your website statistics. Your web analytics can provide a wealth of knowledge to enable you to convert more visitors into buyers. Here are 5 key methods for understanding and then improving your customers’[…]
In today’s overcrowded online marketplace the key to building a loyal customer base is to follow an effective digital marketing plan for customer acquisition, something most companies still fail to do. Following are 5 key components for a digital marketing plan that will[…]
A highly targeted lead generation strategy has a direct impact on your marketing budget and effectiveness of your sales pipeline. Here are four vital online advertising techniques to help you improve your return on investment by capturing targeting leads and turning them into loyal[…]
The ultimate marketing goal for your business is for your brand to be promptly recognized by your target audience. Improve brand promotion through digital marketing. This way they think of you first when they are ready to buy. Following are 5 key digital marketing strategies to increase[…]
It has become easier for people to do their due diligence on their business due the continuing evolution of social media networks growing popularity of user review websites and more informative search results. Fortunately, this doesn’t mean that you are at the mercy of their party websites. Implement[…]
The best ways to improve your digital marketing performance is by seeing how well you stack up against your competition. Identify what they are doing well. It can provide you with the data you need to improve and gain competitive advantage. Here are 5 key areas to[…]
Generating a consistent flow of new leads can be a daunting task. Heck, we built a business from the ground up, so we know. No matter the size of your business, company or team, it’s difficult to setup an automated lead generation pipeline, but make no mistake – that’s the[…]
There’s no doubt that social media provides great opportunities for reaching out and engaging with your customers, but how can you effectively manage that engagement across several social media platforms? Social relationship management enables you to manage your online engagement efficiently within a team, instead of just[…]