According to Twitter, with over 3 billion people on social media, more consumers are using the social media platform to connect with businesses when they have questions, compliments, or complaints. Many brands and businesses have been turning to Twitter as a customer service platform. And with the[…]
Editor’s Note: This post was originally published on June 8, 2018, and was updated on January 24, 2019. In 2019 and beyond, digital marketers, and companies that embrace digital marketing strategies, need to be well versed in changing what they care about. Oh, and caring[…]
Our story begins in Toronto, Canada. The year was 1995. There was no Google, no Facebook, and a mobile device was something you put on your child’s crib, but that didn’t slow down our three co-founders who were looking to recreate the business world in cyberspace. WSI was born from the[…]
Paid search ads can be a great way to attract qualified traffic to your website with immediate results. However, campaigns should be managed carefully to avoid: Overspending or Ineffective ad targeting Here are 7 Keys Elements for Pay-Per-Click[…]
Founded in California more than 100 years ago Sunsweet, a well-known international food brand, is home to the largest fruit processing plant in the world. Sunsweet engaged WSI to develop a digital marketing strategy, to present a consistent brand message across all their[…]
IN’n’OUT’s brand value is to offer car servicing the way it should be, which means they need to have an enviable reputation. The Objective They believe their online presence needed updating, and before investing, they decided they needed help devising[…]
The lifeblood of any business is a consistent flow of qualified leads. So, set up a successful Lead Generation Campaign to keep your sales funnel full. First, be knowledgeable about your target audience. It will help you create content and offers[…]
Mike Chavez Painting is an established painting and decorating company with a long-standing commitment to honesty, excellent customer service and quality of work. So, when it came time for them to improve their digital marketing[…]
Web Analytics tools collect and report data on how people interact with your website. Understanding these metrics allows you to: Identify effective marketing channels Gain competitive advantage Reviewing the following 5[…]
Delivering appropriate messages helps you to read customers step by step through their buying cycle. Marketing automation enables you set up a workflow of personalized marketing messages designed to turn website visitors into leads and then[…]