Summary: Creating a digital marketing strategy involves a lot of planning, goal setting, and organization. But it is a vital component of success in the digital work because, without a strategy, you won’t be able to track your marketing successes or determine where and how you can improve your efforts. Editor’s Note:[…]
Summary: Creating a digital marketing strategy involves a lot of planning, goal setting, and organization. But it is a vital component of success in the digital work because, without a strategy, you won’t be able to track your marketing successes or determine where and how you can improve your efforts. Whether you[…]
Summary: With a well-planned eBook marketing strategy, you can begin generating qualified leads. So how does one get started? Read on to learn more. Editor’s Note: This post was originally published in August 2017 and has been updated with new content and details for 2021. Before we discuss its marketing strategy, let’s consider[…]
A large-scale digital marketing strategy is a complex undertaking, which is why before you know it – and even though you have the best of intentions – things can get messy. Too much of this tactic, not enough of that[…]
Summary: Documenting your content strategy goes beyond the surface of what content you’re creating. You need to ask yourself why you’re creating it, who you’re creating it for, what channels you’ll use to support and how it will support[…]
In today’s crowded digital marketplace, it’s becoming harder than ever to stand out amongst the sea of competitors. The key is to develop a customer focus digital marketing strategy. Following are 6 essential elements of a digital marketing plan[…]
So you’ve done your research, and invested in inbound marketing for your business. You understand concepts like social media marketing, PPC and targeted lead attraction. It’s been a while and for some reason, it didn’t[…]
Slow and steady Inbound marketing is all about educating, enlightening and building relationships with your potential customers. Using digital marketing activities such as search engine optimization (SEO), content marketing, social media marketing, paid advertising,[…]
One of the biggest challenges facing inbound marketers is determining Return on Investment. Previously, benefits like brand recognition, reputation, awareness, and goodwill would prove the value of inbound strategies, but that isn’t enough anymore. Since companies are putting more money into[…]
Accessing the web from mobile devices represents a fundamental shift in online behavior. 67% of all searches start on one device and then progress to a second device. The time has come to making the switch to responsive