More and more people have been talking about the importance of data and its positive impact on enhancing the customer experience. Nowadays, data analytics plays an important role as a driving force that’s affecting a business’ decision-making at each stage of the buyer’s journey. According to Forbes,[…]
Editor’s Note: This post was originally published on June 8, 2018, and was updated on January 24, 2019. In 2019 and beyond, digital marketers, and companies that embrace digital marketing strategies, need to be well versed in changing what they care about. Oh, and caring[…]
Paid search ads can be a great way to attract qualified traffic to your website with immediate results. However, campaigns should be managed carefully to avoid: Overspending or Ineffective ad targeting Here are 7 Keys Elements for Pay-Per-Click[…]
Web Analytics tools collect and report data on how people interact with your website. Understanding these metrics allows you to: Identify effective marketing channels Gain competitive advantage Reviewing the following 5[…]
Digital Marketing has revolutionized how businesses can increase sales and nurture long term relationship with their audience. You can accelerate this road by conducting a competitor analysis. A competitor analysis is a detailed review of a wide range of web data that[…]
In today’s overcrowded online marketplace the key to building a loyal customer base is to follow an effective digital marketing plan for customer acquisition, something most companies still fail to do. Following are 5 key components for a digital marketing plan that will[…]
To define it, a buyer persona is a generalized representation of your ideal customer, based on market research and real data about your existing customers. This persona tells you what prospective customers are thinking and doing and it reveals insights about[…]
Foundational to eCommerce Website Success: Online selling or eCommerce continues to grow and it’s currently exploding at 7 times the rate of offline retail growth. But running a successful online store has its challenges. Adapting an effective eCommerce strategy helps you to[…]
When you begin exploring social media networks as a marketing platform for your Atlanta business, it is a good idea to look at the benefits of using a platform such as LinkedIn. Due to its growing popularity, LinkedIn provides an excellent[…]
Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well[…]