What is inbound marketing and why is it so important? Inbound marketing refers to marketing your business so that it is easily found by your customers. With traditional marketing, companies focused on finding customers – they used everything from cold calling and[…]
Inbound marketing is the buzzword amongst internet marketers these days. Internet marketing campaigns help you attract your ideal prospect and give them the content they need, when they need it. In turn, you are seen as a trusted expert and[…]
For many years, marketers have focused on outbound marketing. Your message is pushed out, attempting to buy people’s attention (think radio, television, magazines). With inbound marketing, the focus switches to earned attention. By[…]
Despite the fact that inbound marketing has become mainstream, with 80% of businesses using some form of it, the face of inbound marketing is ever-changing. To keep you on the cutting-edge, we have put together
If you have been thinking that inbound and content marketing are one and the same, you are not alone. Many marketers believe that these two types of marketing disciplines are similar with a number of them using the terms interchangeably during[…]
As more companies realize the value and potential of inbound marketing, it makes sense to have a solid team of people dedicated to making it a success for your business. To assemble the right type of team, you need to[…]
The psychology behind inbound marketing success: let’s face it, a large part of buying and the decision surrounding the process is psychological. Some of a consumer’s buying decisions will be conscious and reasoned, while others will be unconscious and[…]
Creating an inbound marketing campaign for your Atlanta business is one of the wisest decisions you can make. Not only are these campaigns cost-effective, measurable and highly targeted, but it puts you in the enviable position of having your potential clients[…]
If you are unsure if inbound marketing is for your business, read further. Here are 5 industries that are using this digital marketing strategy. Perhaps you will find similar objectives in your business that will aid you in deciding if[…]
Inbound marketing strategies are tailored to make your clients come to you. While most business owners can see the value in this type of digital marketing strategy, they’re not always sure what kind of inbound campaign to launch. Here are[…]