Summary: Optimizing your conversion rate will persuade more visitors to become buyers. Along with a digital marketing strategy, optimization focuses on making it as simple and easy as possible for a potential customer to become a buyer. In this day and age, having an online presence is more important than ever, especially[…]
Summary: Potential customers can’t help your business grow if they remain indifferent towards your brand. You have to pique their interest before you can think of selling to them. This process of getting someone’s attention and converting them into potential customers is known as lead generation. As a business owner, you want[…]
Summary: After the year we have had, forward is the best way to look. Catch up on our latest webinar and leverage PPC in your digital marketing for top results. This latest WSI webinar was presented by Angelina Miller, an Agency Development Manager at Google. She has worked at Google for 5[…]
Summary: Social media is a powerful marketing tool nowadays. Avoid these common mistakes to leverage that power for your bottom line. As part of our series of digital marketing webinars, we had the pleasure of hosting Raakkel Simms, Head of Customer Success Department, and Strategic Partnerships at PromoRepublic – a social media[…]
In this second post in the series about getting online (you can find the first part here!), I am taking a look at the technology platforms and decisions you will need to make as part of that process. You might be surprised that I didn’t look at this[…]
Summary: A review of SMART goals, plus the recording from our Ahead of the Curve webinar on How to Track the Insights that Matter Most to Your Business. Our Ahead of the Curve webinar series continued this week, with an informative session on web analytics. This time, WSI Digital Marketing Consultant, Andreas[…]
Grow Your Online Reputation We’ll help you build an online reputation that is positive, engaging and authoritative. LET’S GET STARTED Ready to Grow Your Business? We take the time to understand your organization and customers, and then build a strategy that is aligned and capable of[…]
Improve an Ineffective Website We’ve been building and developing effective websites for more than 25 years, and we’d love to collaborate with you. LET’S GET STARTED Ready to Grow Your Business? Our website design process involves taking the time to understand your organization and customers, and[…]
As you delve into exploring the world of social media for your business, I’m sure these questions have crossed your mind: “Which platforms should I use?” and “How do I know which social media platform is right for my business?” Before you get ahead of yourself and leap onto one or multiple social[…]
Summary: Canva is a powerful tool in a small package. Learning how to use Canva to make impactful images, which you can across across multiple platforms and channels, is something every marketer, team and business owner can start doing today. Graphic design matters – a lot. I’m sure many of you would[…]