So you’ve done your research, and invested in inbound marketing for your business. You understand concepts like social media marketing, PPC and targeted lead attraction. It’s been a while and for some reason, it didn’t[…]
Slow and steady Inbound marketing is all about educating, enlightening and building relationships with your potential customers. Using digital marketing activities such as search engine optimization (SEO), content marketing, social media marketing, paid advertising,[…]
It’s a no-brainer Inbound marketing attracts new customers by providing valuable information and building relationships to foster their support and loyalty. By reaching out to your potential customers through highly-targeted forms of digital[…]
Out with the old, and in with the new Question 1: When last did you watch the ads during your favorite TV show? We are being exposed to more and more information than ever before. Newstex compared[…]
If you are new to the world of inbound marketing, it can be a daunting prospect. Many people have been in the same position and luckily, have shared their pitfalls. Before you embark on a massive campaign, read about these[…]
One of the biggest challenges facing inbound marketers is determining Return on Investment. Previously, benefits like brand recognition, reputation, awareness, and goodwill would prove the value of inbound strategies, but that isn’t enough anymore. Since companies are putting more money into[…]
Inbound marketing is the buzz phrase right now, proving itself to be the tried and trusted approach to marketing since 2006. When it comes to marketing today, brands need to not only put the customer first but listen to the[…]
There are two types of content created for media, owned media and earned media. Owned media is the type of content that is controlled by the brand or company, such as blogs and websites. Earned media examples include articles in newspapers[…]
Marketing isn’t the same as it used to be. These days, you can’t just buy a newspaper ad or a television commercial and expect people to flock to you. Thanks to the internet, marketing has changed completely.
Business owners need to measure the return on investment of their marketing campaigns, and inbound marketing campaigns are no different. Marketers are placed under increasing pressure to track and measure their campaigns in order to show their worth and in many[…]