Summary: When you segment your audience, you’re able to better understand their needs and motivations. Read more on how you can grow your business with segmentation. Retargeting is an SEO technique using paid advertisements to target audiences that visit a company’s website or social media pages but do not convert into buying a product[…]
Summary: With the recent changes to Google My Business (now Google Business Profile), business owners need to utilize all the available functionality to help their business stand out. Here’s everything you need to know to make your Google Business Profile a success. Digital marketing offers unlimited opportunities to business owners and marketers.[…]
Editor’s Note: This post was originally published in March 2021 and has been updated with additional information and updated resources on February 2022. As a business owner, you want to see as many people as possible experience your product or service. While having an excellent product or service is essential, that[…]
Summary: How do you optimize your content in order to attain a featured snippet on Google’s search engine results page? Here’s our On-SERP SEO analysis. Editor’s Note: This post was originally published on June 8, 2018, and updated with additional content on January 2021. It is undeniable that on-SERP SEO is a[…]
Summary: Here are some ways you can catch up with your competition if and (unless you’re lucky) when you hit a snag and fall behind them with competitive analysis. Editor’s Note: This post was originally published in February 2015 and has been updated with additional content in September 2021. Competitive analysis has become[…]
Summary: Ready to adopt or improve your ecommerce site? Inside this guide, you will learn the answers to the top ecommerce FAQs as you head on your path to achieving ecommerce success. Have you been wondering about how to start achieving eCommerce success? Then you are in the right place! On the panel[…]
Summary: Both web design and development can be challenging, especially if you don’t have a lot of experience with building websites. Let us take you through what you need to know to create a website that delights your visitors and leads to more conversions. Whether you have an existing website or are[…]
Summary: Do you want to be an inclusive business and increase sales? Then you’re in the right place! In this post, you will realize why website accessibility is good for your business and customers. For over 25 years, WSI has been providing digital marketing services and strategies – including
Summary: Want more positive online reviews for your business? Discover exactly how to grow your business with online reputation management. Want more positive online reviews for your business? The recent webinar hosted by WSI’s Carlos Guzman covered online reputation management and, ICYMI, you can view it here. WSI Digital Marketing[…]
Summary: Do you need help making sense of Google’s Core Web Vitals page experience update? Fear not, because we have the answers to some FAQs right here. Along with the 200 ranking factors outlined by Google, its Core Web Vitals update (rolling out mid-June 2021) will[…]