CONTENT MARKETING Why Content Marketing Is Key to Succeed in 2019 JUNE 25, 2019 | 4 MINUTES TO READ Cheryl Baldwin WSI, Director of Marketing Read more Summary: Today’s internet users are changing the way they search the web and as a result,[…]
A marketing funnel is made up of different stages and it breaks down the customer journey from the awareness stage to the purchasing stage. According to Sprout Social, a marketing funnel lets you know what your company must[…]
In the past, many people opted to stay neutral on certain causes and issues to prevent retaliation from others. Nowadays, everybody wants to feel like they’re a part of something bigger. Whether it’s by supporting a local/global cause or living a particular lifestyle, many of today’s consumers are actively seeking[…]
Influencer marketing has become an extremely effective way for businesses to promote their brand, products and/or services. In 2019, influencer marketing is not only maintaining its foothold – it’s continuing to grow. What is influencer marketing? In a nutshell, it’s when a business collaborates or partners with an[…]
In recent years, voice search has been dominating the search landscape. It has become a convenience to many, allowing everyday users to speak into their devices instead of typing keywords into a search query to get answers. According to Forbes, 30% of all[…]
As the name suggests, content marketing works by using content to attract and retain an audience. The entire purpose is to provide value and benefit that a build relationships with the target audience and eventually spurs them on towards action.
It’s time to step up your email marketing game in 2019. With people’s inboxes constantly overflowing with countless emails from businesses and brands like yours, you have to think of ways to stand out from the crowd.
There’s been a lot of talk surrounding marketing automation and it has become a key differentiator of high performing marketers in 2019. Whether you work in small biz or a large enterprise company, automation is shaping the future of marketing technology.
Whether you’re a B2C or B2B business, one of the biggest keys to success is the generation of new sales leads. Gone are the days of only resorting to cold calling prospective customers to try to sell them your product or service.[…]
Today, online video has become very accessible and popular, proving to be an effective way to improve: Customer engagement Increase brand awareness Attract search engine traffic The following 5 tips will help prepare you for a successful