Summary: Frequently asked questions improve the customer experience. We share why you should use the FAQ content format in your blog strategy. Are you using Frequently Asked Questions (FAQ) content in your blog strategy? Because if you’re not, you need to realize that it is an essential resource for marketers and users. Just think about[…]
Summary: Instagram Stories help businesses engage with their audience regularly. Learn the 4 reasons businesses should use Instagram Stories. Editor’s Note: This post was originally published in October 2018 and has been updated with additional content in May 2023. When Instagram Stories first launched in 2016, I thought to myself, “This is just[…]
Summary: Google Analytics has always been a powerful tool for businesses, but Google Analytics 4 (GA4) is taking the world by storm. You can find out more here. Google Analytics has always been a powerful tool for businesses. As digital marketing becomes increasingly important, small businesses need to have expert marketing[…]
Summary: Google Analytics is changing, whether you like it or not. Here’s what you need to know to keep on top of your business KPIs. Google Analytics is one of the most crucial reporting tools available to digital marketers. The data from Google Analytics (GA) allows us to understand[…]
Summary: Looking to generate leads? Learn where you should focus your lead generation efforts and what lead gen techniques can help you get a healthy pipeline. Lead generation is a critical driver in your business’s growth, which is why marketing and sales teams dedicate so much time and resources to it. Of[…]
Summary: Many businesses are doing social wrong because they don’t have a well-founded strategy. Here, we share all the key steps to build your social media communication strategy and get better results! At its most basic level, your brand is what sets you apart from your competitors. It’s the collection of people’s[…]
Summary: Google’s recent ‘helpful content update’ is designed to crack down on low-quality content that doesn’t provide real value to users. Our latest blog breaks down what it means for your website’s SEO. On September 9, 2022, Google announced that the rollout of its update to Google’s Helpful Content was completed. Google’s[…]
Summary: Want to know how Google Analytics 4 differs from other versions and why you need to switch? Discover everything you need to know inside this guide. Do you want to continue tracking how people interact with your website? Then you need to understand Google Analytics 4: what it is, how it[…]
Summary: Data controller vs. Data processor: who is impacted and when does an organization need to hire a Data Protection Officer? Read more here. Editor’s Note: This post was originally published in March 2018 and has been updated with additional content on September 2022. The buzz about the European Union’s upcoming General Data[…]
Summary: Your content affects your SERP rankings. The better the originality of your research, information, and analysis, the more you’ll improve your rankings. In this article, you’ll learn tips to navigate the choppy waves of SERP volatility. Google works hard to make finding information easier for users. And occasionally, the search engine[…]