Summary: There’s no secret combination or magic number of how many designers, curators or analysts to add to a Social Media Department. There are many ways to build your team, which will be unique to your company’s budget, goals, industry and capacity for training.
Chatbots for business are a relatively new form of marketing tech. They’re also completely underutilized. Translation: Competitive advantage for your agency to differentiate, expand and charge more. (Wondering “What is a marketing bot?” ← I invite you to start there.) Naturally, brands[…]
Summary: How are you setting yourself apart within the industry? It’s now becoming increasingly important to use video in the right way to speak to the right audiences. For a few years now, video content has been dominating the digital[…]
CONTENT MARKETING Why Content Marketing Is Key to Succeed in 2019 JUNE 25, 2019 | 4 MINUTES TO READ Cheryl Baldwin WSI, Director of Marketing Read more Summary: Today’s internet users are changing the way they search the web and as a result,[…]
With digital natives growing older and having more control over their digital experience, we’re seeing a strong correlation with the increase in the use of ad blockers. This is nothing new – the advertising industry has seen a steady increase in the adoption of ad blockers, rising from approximately 21M[…]
In recent years, voice search has been dominating the search landscape. It has become a convenience to many, allowing everyday users to speak into their devices instead of typing keywords into a search query to get answers. According to Forbes, 30% of all[…]
Confused by SEO concepts? Wondering how to sift through all the jargon to find some simple answers? We understand your frustration. For many business owners and marketers, it is hard enough trying to keep your website ahead of your online competitors without getting side-tracked by confusing search engine optimization terms. To[…]
Today’s internet users are changing the way they search the web and as a result, search engines are constantly evolving to adapt to this change. This has had a significant impact on how searchers find content and how content is being ranked, which affects business’ overall SEO[…]
Editor’s Note: This post was originally published on June 8, 2018, and was updated on January 24, 2019. In 2019 and beyond, digital marketers, and companies that embrace digital marketing strategies, need to be well versed in changing what they care about. Oh, and caring[…]
Whether you’re a B2C or B2B business, one of the biggest keys to success is the generation of new sales leads. Gone are the days of only resorting to cold calling prospective customers to try to sell them your product or service.[…]