Summary: Building the right marketing tech stack for any company is no picnic. But it’s all about integrating the right technologies together so they’re working cooperatively instead of independently. By now it’s no secret that marketing and technology go together like gin and tonic. (Or mustard[…]
Chatbots for business are a relatively new form of marketing tech. They’re also completely underutilized. Translation: Competitive advantage for your agency to differentiate, expand and charge more. (Wondering “What is a marketing bot?” ← I invite you to start there.) Naturally, brands[…]
Summary: Let’s jump into a list of features you need to consider if you’re shopping around for an email marketing platform or if you’re unsure whether your current tool is cutting it. Remember, no single email platform fits all, so consider your team’s[…]
Summary: How are you setting yourself apart within the industry? It’s now becoming increasingly important to use video in the right way to speak to the right audiences. For a few years now, video content has been dominating the digital[…]
Summary: Documenting your content strategy goes beyond the surface of what content you’re creating. You need to ask yourself why you’re creating it, who you’re creating it for, what channels you’ll use to support and how it will support[…]
Summary: WSI brings home 15 more WMA WebAwards in the 2019 competition and earns Top Agency Award recognition. WSI is proud to announce that we have been crowned the Top Agency by the Web Marketing Association. The Top Agency Award recognizes the consistently outstanding development going[…]
WSI Digital Marketing Suite Digital marketing is a complex web of tools and services. We take the time to understand your organization and customers, and then build a digital strategy capable of delivering remarkable results. Over two decades of experience has taught us how to create the perfect digital marketing strategy[…]
CONTENT MARKETING Why Content Marketing Is Key to Succeed in 2019 JUNE 25, 2019 | 4 MINUTES TO READ Cheryl Baldwin WSI, Director of Marketing Read more Summary: Today’s internet users are changing the way they search the web and as a result,[…]
A marketing funnel is made up of different stages and it breaks down the customer journey from the awareness stage to the purchasing stage. According to Sprout Social, a marketing funnel lets you know what your company must[…]
In the past, many people opted to stay neutral on certain causes and issues to prevent retaliation from others. Nowadays, everybody wants to feel like they’re a part of something bigger. Whether it’s by supporting a local/global cause or living a particular lifestyle, many of today’s consumers are actively seeking[…]