How to Engage Customers using Social Media? 5 Ideas

How to Engage Customers using Social Media?  5 Ideas

The biggest social media marketing challenge is producing a consistent content stream to engage your audience. Infrequent or badly prepared content will quickly be ignored and will do more harm than good.  Get it right and you will:

• Attract new customers
• Build relationships
• Grow brand loyalty.

5 social media content ideas to engage your audience:

1. Educate Readers

We all like learning new things to help us make better decisions.  If you provide insight in your industry, you will:

• Build greater trust
• Demonstrate your expertise.

2. Ask Questions

Everyone has an opinion. Prompt participation by:

• Posting thoughts
• Asking provoking questions

Value your readers’ views, while also gleaning useful insight for your next marketing campaign.

3. Repackage Content

Repurpose content such as:

• Videos
• Blogs
• Photos

Adding your own well thought-out comments, not only shows you stay updated, it also provokes further discussion and engagement.

4. Incorporate Visuals

The web is a visual media so share photos and short videos of your:

• Products
• Staff
• Office

It doesn’t need to be professionally produced, but it does need to appeal to your audience.

5. Make it Shareable

Having your content shared is a great way to increase your coverage and it’s free, so include:

• Share buttons

Make it as easy as possible for viewers to tell their friends and colleagues.

In conclusion, use a content calendar to stay on track with social media activities and publish your content across your social media channels, creatively incorporating your ideas into a schedule which includes:

• What
• When
• Who

If you would like to engage more customers by improving your social media marketing, get in touch.