Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Summary: Of all the lead generation tactics available to you, PPC is perhaps the most important. Here are 4 reasons why.
Editor’s...
Everything You Need to Know About SEO for Small Business
Summary: Discover everything you need to know about SEO and why it’s essential for your business’s digital presence. Get access...
What is Meta for Business?
Summary: Explore the power of Meta Business Manager for streamlined social media management, enhanced advertising, and data-driven insights....
Learn 5 Marketing Lessons From Classic Holiday Characters
Editor’s Note: This post was originally published in November 2018 and was updated with additional information in October 2023.
For...
How AI is Revolutionizing Healthcare: A Digital Marketing Perspective
The speed of change that artificial intelligence (AI) has brought about in the healthcare industry is astounding. It’s a revolution in...
The Art of Crafting Compelling Google Ads Copy Using AI
Summary: Are you frustrated because your PPC ads aren’t performing? Try AI to craft compelling Google Ads copy that converts to sales....
3 Signs It’s Time to Hire A Digital Marketing Agency
Summary: Is your lead generation strategy starting to show fewer results? You might need to hire a digital marketing agency. Here are 3...
What Are The Best Digital Advertising Platforms For B2B Marketers?
Summary: On which digital platforms do your business clients spend their time? We share the best digital advertising platforms for B2B marketers.
Which...
Celebrating Excellence: WSI’s 2023 WMA WebAward Winners!
Summary: Discover the 2023 WMA WebAward winners. With multiple best-in-industry website recognitions, our consultants have helped clients...