Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Summary: Discover the importance of social media communities. Get expert tips for navigating social media algorithms.
According to...
Maximizing ROI – How Chatbots Can Transform the Customer Experience
Summary: Want to boost your profitability? Read the best practices for user chatbots for customer service, sales, and engagement.
...
FCMO Services: Strategic Leadership Without Full-Time Commitment
Summary: Do you want more bang for your marketing buck? Inside this guide, you will uncover the win-win model of fractional CMO...
Lead Scoring: Enhancing Your Sales Strategy
Summary: Learn how to unlock the power of lead scoring in your sales strategy with your CRM. Prioritize high-value leads, optimize...
What is Search Generative Experience & How Can it Impact Your Business
Summary: Dive into the evolving world of digital marketing with our comprehensive guide on Search Generative Experience (SGE). Discover...
Transforming Hospitality: How AI Is Revolutionizing Guest Experiences
Summary: Discover how AI-powered innovations are reshaping the hospitality industry. Explore the impact of conversational AI,...
Business Best Practices: The Importance of an AI Policy
Summary: Explore the transformative impact of AI on business operations, navigate ethical considerations, and learn how to craft a...
When is AI Content a Good Idea?
Summary: Explore the world of AI-generated content in digital marketing. Discover the pros, challenges, industries benefiting, and when...
2024 Marketing Overview: Key Trends Business Owners Should Know
Summary: Explore the transformative trends defining digital marketing in 2024. WSI Consultants guide businesses with a ‘human in...