Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
There is certainly a great deal of work that goes into website design and redesign and as a result, it is important to ask the right questions...
Three elements of a successful inbound marketing campaign
If you’re investing in digital marketing, then you need to focus on inbound marketing as well. Inbound marketing ensures that people who are interested...
Our B2B email marketing guide for companies
Business to business email marketing campaigns serve a greater purpose than most business owners believe. B2B email programs are capable of making...
How to analyze the results of your inbound marketing strategy
Analytics are the key to measuring the success of your inbound marketing strategy. There are many different analytics software packages available,...
How to use email marketing for market research
Email marketing can be an extremely informative medium when used correctly. There are many benefits which go hand in hand with this specific type...
Your inbound marketing strategy for Christmas 2015
When it comes to inbound marketing, the holiday season is the perfect time to implement an effective strategy. But what exactly is inbound marketing?...
How to Switch From Outbound to Inbound Sales
A gathering storm
Using digital marketing activities such as search engine optimization (SEO), content marketing, social media marketing, paid...
5 Digital Trends to Get Ahead
A key factor to gain advantage over your competitors is to detect significant digital marketing trends to take steps to improve your buyers’...
Citizens Federal Savings & Loan
Ohio-based Citizens Federal Savings & Loan Association (CFSL) was established in 1885 and has been around for over 124 years. The organization...