Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
As we kick off a new year, the first thing people in digital marketing want to know is what will be trending. Online marketing is complex and...
Seven pieces of inbound marketing wisdom for 2016
To stay ahead of the pack this year, you need an inbound marketing strategy that will bring you more leads and lots of new business. There are...
How to change your social media strategy into inbound marketing gold
Social media marketing is not just another online marketing trend. It’s a must-have marketing strategy and those who are looking to boost their...
About WSI – Digital Marketing Consultant Atlanta GA
When it comes to making the most out of your online presence we bring our global expertise to your local market delivering a digital marketing...
Running a successful inbound marketing campaign
The last thing anybody wants is someone forcing a sale on a product or service on them. We have made the transition from aggressive selling tactics,...
Inbound marketing vs. content marketing – which is king?
If you’re a business owner and you’re looking to improve your marketing campaign, you may be torn between taking the inbound marketing or the...
How retailers use the Christmas spirit to enhance their inbound marketing strategy
Times have changed, instead of pushing a marketing campaign towards your target audience, businesses now need to pull in customers and not only...
Three email marketing mistakes which will cost your business
Email marketing campaigns can go one of two ways. They can either be extremely successful and beneficial to your company, or they can destroy...
Should Google+ be the priority social media platform for your company’s marketing strategy?
Developing your social media marketing on one specific platform can tend to be a bit of a gamble. As the old saying goes, never place all your...