Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Written on April 16, 2024 . Posted in Blog , Brand Authority , Brand Awareness , Buyer Persona , Buyer Personas , Client Case Studies , Content Clusters , Content Marketing , Digital Marketing Strategy , Marketing Funnel , News Articles , On-SERP SEO , Pay Per Click , SEO , SERP SEO .
In 2020, a prominent full-service branding agency enlisted by a Goodyear licensed brakes manufacturer approached WSI for a proposal to spearhead...
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Written on April 16, 2024 . Posted in AI , Future of Marketing .
Summary: Learn how to navigate the post-third-party cookie world in digital marketing. Explore strategies like first-party data, contextual...
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Written on April 15, 2024 . Posted in Social Media .
Summary: Do you have an eCommerce business and want to expand your marketing efforts? Do you need to know if social eCommerce is the right...
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Written on April 11, 2024 . Posted in AI , News .
In a bold move to usher businesses into the age of artificial intelligence (AI), WSI, a global leader in digital marketing solutions, is excited...
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Written on April 8, 2024 . Posted in AI .
WSI, the world’s largest network of digital marketing professionals, is thrilled to announce its comprehensive suite of free AI resources....
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Written on April 8, 2024 . Posted in Content Marketing .
Summary: Discover how the rise of voice search and smart assistants is reshaping consumer behavior and challenging marketers to adapt their...
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Written on March 25, 2024 . Posted in Social Media .
Summary: Discover the importance of social media communities. Get expert tips for navigating social media algorithms.
According to Hootsuite,...
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Written on March 14, 2024 . Posted in Customer Experience .
Summary: Want to boost your profitability? Read the best practices for user chatbots for customer service, sales, and engagement.
Companies...
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Written on March 5, 2024 . Posted in Marketing Strategy .
Summary: Do you want more bang for your marketing buck? Inside this guide, you will uncover the win-win model of fractional CMO services.
If...
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