Author: Rick Knutsen

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.

Lead Scoring: Enhancing Your Sales Strategy

Written on February 26, 2024. Posted in Marketing Strategy.

Summary: Learn how to unlock the power of lead scoring in your sales strategy with your CRM. Prioritize high-value leads, optimize sales...

What is Search Generative Experience & How Can it Impact Your Business

Written on February 15, 2024. Posted in SEO.

Summary: Dive into the evolving world of digital marketing with our comprehensive guide on Search Generative Experience (SGE). Discover...

Transforming Hospitality: How AI Is Revolutionizing Guest Experiences

Written on February 12, 2024. Posted in Future of Marketing.

Summary: Discover how AI-powered innovations are reshaping the hospitality industry. Explore the impact of conversational AI, personalized...

Business Best Practices: The Importance of an AI Policy

Written on February 7, 2024. Posted in Customer Experience.

Summary: Explore the transformative impact of AI on business operations, navigate ethical considerations, and learn how to craft a customized...

When is AI Content a Good Idea?

Written on February 2, 2024. Posted in Future of Marketing.

Summary: Explore the world of AI-generated content in digital marketing. Discover the pros, challenges, industries benefiting, and when...

2024 Marketing Overview: Key Trends Business Owners Should Know

Written on January 24, 2024. Posted in Marketing Strategy.

Summary: Explore the transformative trends defining digital marketing in 2024. WSI Consultants guide businesses with a ‘human in the...

Navigating the AI Revolution: A Strategic Guide for Modern Businesses

Written on January 16, 2024. Posted in Future of Marketing.

Summary: Discover the transformative impact of AI on technology and business in this blog post. Learn about specialized language models,...

Mapping Your Customer’s Journey: The Key to Targeted Marketing in 2024

Written on January 15, 2024. Posted in Customer Experience.

Summary: Explore the transformative landscape of targeted marketing in 2024 by mapping your customer’s journey. Understand the customer...

How ChatGPT and AI Has Changed the Business Landscape

Written on January 9, 2024. Posted in Future of Marketing.

Summary: WSI discusses the profound impact of ChatGPT and AI on customer interactions, innovation, workplace efficiency, and the future...