Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Customer lifetime value (CLV) is a digital marketing term used to describe the total amount of money your business will earn from a customer during...
How Steady Demand for Google+ benefits your Atlanta business
Steady Demand is a digital marketing service which gives you insight into your Google+ brand page search engine visibility. It allows you to see...
Inspiration for e-mail marketing in Atlanta: five great campaigns
Inspiration for e-mail marketing in Atlanta: five great campaigns
It can be tough to decide the best route to take with e-mail marketing for your...
Automation tactics for Atlanta e-mail marketing campaigns
Marketing automation is a component of e-mail marketing that allows you categorize automatic e-mails for certain tasks, such as sending a customer...
Social media marketing: Using Facebook’s Ad Sets in Atlanta
If you’re an Atlanta business owner who uses social media marketing to promote your company, then you’ll want to pay attention to Facebook’s new...
Social media marketing tips: Using trending topics in Atlanta
Social media marketing is an essential component for many businesses and organizations and although the world of social media might seem confusing...
WHY IS MOBILE MARKETING SO IMPORTANT?
Because it’s too big to ignore.
I’m sure you’re well aware of the emergence of smartphones and tablets, but really focus on how prevalent they...
Tips to grow your Atlanta e-mail marketing subscriber list
If you’re an Atlanta business owner who uses e-mail marketing, we’ve got some helpful tips to help you grow your e-mail marketing subscriber list...
Social media in Atlanta: How to get started on LinkedIn
When you begin exploring social media networks as a marketing platform for your Atlanta business, it is a good idea to look at the benefits of...