Author: Rick Knutsen

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.

Is your loyalty program an inbound marketing blessing or curse?

Written on February 6, 2017. Posted in Blog, Digital Marketing, Inbound Marketing.

When it comes to inbound marketing, loyalty programs can make all the difference. Unfortunately, it’s not always good. A loyalty program has to...

7 STEPS TO CERTAIN SEO SUCCESS

Written on February 6, 2017. Posted in Blog, Search Engine Optimization, SEO.

More and more, search engines are delivering trustworthy, relevant results when people search for information. This is good news for consumers...

Going inbound – The smartest marketing investment

Written on February 6, 2017. Posted in Blog, Digital Marketing, Inbound Marketing, Social Media, WSI.

Getting customers to naturally choose your products or services after reading information about them online is the goal of any business. It is...

7 Steps of Highly Effective Websites

Written on February 6, 2017. Posted in Blog, Content Marketing, Digital Marketing, Inbound Marketing, Leads, Pay Per Click, PPC, Social Media.

Foundational to your Online Success: Foundational to your online success is your Website because it is the Hub for all Digital Marketing Campaigns. Why? Because...

Why Responsive Web Design is Part of Your Mobile Marketing Strategy

Written on February 6, 2017. Posted in Blog, Marketing Strategy, Mobile Marketing, PPC, SEO, Web Design, Web Presence.

Accessing the web from mobile devices represents a fundamental shift in online behavior. 67% of all searches start on one device and then progress...

Get found by customers through inbound marketing

Written on February 6, 2017. Posted in Blog, Content Marketing, Inbound Marketing, PPC, Search Engine Optimization, SEO, Social Media, WSI.

Most businesses understand marketing to mean that they have to do everything in their power to find customers and convince them to buy their products...

5 Tips to Achieve Email Marketing Excellence

Written on February 6, 2017. Posted in Blog, E-mail, E-mail Marketing, Social Media, Websites.

Email, together with social media, is a central component of any successful online marketing campaign to provide increasing leads and building...

How Does Content Marketing Attract New Customers?

Written on February 6, 2017. Posted in Blog, Content Marketing, E-mail Marketing, Social Media.

Publishing new content is not just a nice idea for a business to demonstrate expertise, but a vital online marketing activity to improve: Search...

Digital Marketing Strategy: 6 Essential Elements

Written on February 6, 2017. Posted in Blog, Digital Marketing, Digital Marketing Strategy, E-mail Marketing, Responsive Website, Social Media.

The digital landscape continues to evolve and business owners are finding it more difficult to be found. With so many different options, where...