How Inbound Marketing Increases Lead Generation
Age-old wisdom
The old adage that customers make the establishment holds true today. Despite all that has changed in the world of marketing and...
Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
The real difference between content marketing and inbound marketing
Do you know the difference between inbound marketing and content marketing? Many people like to think they are the same thing, while others...
How to use CRM strategies to improve and track your inbound marketing plan
Inbound marketing advice: CRM strategies, or customer relationship management strategies, are highly effective when it comes to finding out what...
Why is inbound marketing better than outbound marketing?
Inbound marketing is unlike outbound marketing in that it creates a dialogue between potential customers and your business. It is also a more...
Why is inbound marketing so important?
What is inbound marketing and why is it so important? Inbound marketing refers to marketing your business so that it is easily found by your customers....
Inbound marketing: why you should market to an audience of one
Inbound marketing is the buzzword amongst internet marketers these days. Internet marketing campaigns help you attract your ideal prospect and...
Earn attention with inbound marketing
For many years, marketers have focused on outbound marketing. Your message is pushed out, attempting to buy people’s attention (think radio, television,...
5 Mobile Trends – Follow & Master
Mobile web continues to grow at an accelerated pace. Smartphones are becoming smarter and internet connectivity is faster. The result is the huge...
What priority should you give Google+?
Does Google+ matter?
The short answer is “Yes!” Here’s the long answer:
Of the 250 million Google+ users, 150 million are active users; and 50%...