Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
If you’re curious about Google’s latest quality rating guidelines, our Atlanta digital marketing pros are here to explain them and give you a...
The Anatomy of Landing Pages that Convert
Do you send traffic to your Home Page or Landing Pages? Think again if you answered Home Page.
Well architected Landing Pages convert...
Applying the Power of Social Selling
The popularity of social media websites is not only changing the way we socialize with friends and family but also the way customers...
Rising Online Sales Through Display Advertising
Rising Online Sales Through Display Advertising
For effective digital marketing campaigns, combine different online tactics that work with...
Here’s why your inbound marketing strategy is failing
So you’ve done your research, and invested in inbound marketing for your business. You understand concepts like social media marketing, PPC...
Use Growth Hacking to Enhance Your Inbound Marketing Strategy
Slow and steady
Inbound marketing is all about educating, enlightening and building relationships with your potential customers.
Using...
Don’t Make These Four Inbound Marketing Mistakes
It’s a no-brainer
Inbound marketing attracts new customers by providing valuable information and building relationships to foster their...
Can Sales Benefit From Inbound Marketing?
Out with the old, and in with the new
Question 1: When last did you watch the ads during your favorite TV show?
We are being exposed to more...
What is a buyer persona?
To define it, a buyer persona is a generalized representation of your ideal customer, based on market research and real data about your...