Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Rising Online Sales Through Display Advertising
For effective digital marketing campaigns, combine different online tactics that work with each...
Here’s why your inbound marketing strategy is failing
So you’ve done your research, and invested in inbound marketing for your business. You understand concepts like social media marketing, PPC and...
Use Growth Hacking to Enhance Your Inbound Marketing Strategy
Slow and steady
Inbound marketing is all about educating, enlightening and building relationships with your potential customers.
Using digital...
Don’t Make These Four Inbound Marketing Mistakes
It’s a no-brainer
Inbound marketing attracts new customers by providing valuable information and building relationships to foster their support...
Can Sales Benefit From Inbound Marketing?
Out with the old, and in with the new
Question 1: When last did you watch the ads during your favorite TV show?
We are being exposed to more and...
What is a buyer persona?
To define it, a buyer persona is a generalized representation of your ideal customer, based on market research and real data about your existing...
Eight inbound marketing mistakes you can avoid
If you are new to the world of inbound marketing, it can be a daunting prospect. Many people have been in the same position and luckily, have...
What is the ROI on your inbound marketing strategy?
One of the biggest challenges facing inbound marketers is determining Return on Investment. Previously, benefits like brand recognition, reputation,...
Inbound marketing resources – What your customers are trying to teach you
Inbound marketing is the buzz phrase right now, proving itself to be the tried and trusted approach to marketing since 2006. When it comes to...