Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Want to boost sales for your Atlanta business via email? An e-mail marketing campaign is typically designed to excite and interest or inspire...
How Do You Drive Leads From Digital Advertising
Managing a digital advertising campaign correctly is the best way to drive new leads and sales to your business. However, how do you know which...
Nine e-mail marketing mistakes that will cost your business
E-mail is an integral part of any digital marketing campaign. Here are nine e-mail marketing mistakes that will cost your business:
Recipients
Sending...
Look at your competitors for digital marketing inspiration
To benchmark is to “evaluate (something) by comparison with a standard”. It does not mean to copy or plagiarize or pirate. So rest assured that...
Our B2B e-mail marketing guide
Our B2B e-mail marketing guide. Think back to the advent of the facsimile, and how thrilled we all were to have such a speedy method of written...
Five Inbound Marketing Basics
While inbound marketing is a long-term strategy, by following this recipe, you will soon see the results of your efforts.
Times are changing
The...
Industries which cannot afford not to invest in inbound marketing
While it’s pretty obvious any company that is not on the ball with their online presence would benefit from an inbound marketing strategy, there...
Inbound marketing – Bringing customers to your door
If you want to execute an outstanding inbound marketing campaign online for your business, there are a few things on which you can focus. The...
Digital marketing: How to increase your company’s leads through guest blogging
Guest blogging can actually be one of the most powerful forms of digital marketing which you incorporate into your digital marketing strategy....