Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
The ultimate goal for your online marketing automation is to generate more leads and convert them into paying customers.
A good marketing automation...
5 Key Components to Improve Customer Acquisition
In today’s overcrowded online marketplace the key to building a loyal customer base is to follow an effective digital marketing plan for...
Improving Targeted Lead Generation
A highly targeted lead generation strategy has a direct impact on your marketing budget and effectiveness of your sales pipeline. Here are four...
5 Surefire Ways for Improving Brand Promotion
The ultimate marketing goal for your business is for your brand to be promptly recognized by your target audience. Improve brand promotion through...
5 Key Components for Building Better Brand Authority
It has become easier for people to do their due diligence on their business due the continuing evolution of social media networks growing popularity...
5 Steps to Successfully Gaining a Competitive Advantage
The best ways to improve your digital marketing performance is by seeing how well you stack up against your competition. Identify what they are...
4 Good Reasons Why You Should Consider Remarketing
Remarketing uses online display advertising to retarget visitors who have left your website to browse other websites without becoming your customer. ...
30 Greatest Lead Generation Tips, Tricks & Ideas
Generating a consistent flow of new leads can be a daunting task. Heck, we built a business from the ground up, so we know. No matter the size...
Improving Engagement with Social Relationship Management
There’s no doubt that social media provides great opportunities for reaching out and engaging with your customers, but how can you effectively...