Author: Rick Knutsen

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.

Improving Sales Using Web Analytics

Written on January 1, 2018. Posted in Atlanta, Blog, Landing Page, Web Analytics.

To improve your online marketing you must pay attention to your website statistics. Your web analytics can provide a wealth of knowledge to enable...

Growing Leads and Sales with Marketing Automation

Written on December 25, 2017. Posted in Atlanta, Blog, E-mail Marketing, Growing Leads and Sales, Landing Page, Landing Pages, Lead Generation, Leads, Marketing Automation.

The ultimate goal for your online marketing automation is to generate more leads and convert them into paying customers. A good marketing automation...

5 Key Components to Improve Customer Acquisition

Written on December 18, 2017. Posted in Atlanta, Blog, Customer Acquisition, Digital Marketing, Digital Marketing Strategy, Marketing Strategy.

In today’s overcrowded online marketplace the key to building a loyal customer base is to follow an effective digital marketing plan for...

Improving Targeted Lead Generation

Written on December 11, 2017. Posted in Blog, Digital Marketing, Lead Generation, Leads, Pay Per Click.

A highly targeted lead generation strategy has a direct impact on your marketing budget and effectiveness of your sales pipeline. Here are four...

5 Surefire Ways for Improving Brand Promotion

Written on December 4, 2017. Posted in Atlanta, Blog, Digital Marketing, Marketing Strategy, Remarketing.

The ultimate marketing goal for your business is for your brand to be promptly recognized by your target audience. Improve brand promotion through...

5 Key Components for Building Better Brand Authority

Written on November 27, 2017. Posted in Atlanta, Blog, Brand Authority, Content Marketing, E-mail, E-mail Marketing, Keywords, Marketing Strategy, Social Media, Social Media Marketing, Video Marketing.

It has become easier for people to do their due diligence on their business due the continuing evolution of social media networks growing popularity...

5 Steps to Successfully Gaining a Competitive Advantage

Written on November 20, 2017. Posted in AdWords, Atlanta, Blog, Competitive Advantage, Keywords, Social Media, WSI eBiz Solutions.

The best ways to improve your digital marketing performance is by seeing how well you stack up against your competition. Identify what they are...

4 Good Reasons Why You Should Consider Remarketing

Written on November 13, 2017. Posted in Atlanta, Blog, Remarketing, WSI eBiz Solutions.

Remarketing uses online display advertising to retarget visitors who have left your website to browse other websites without becoming your customer. ...

30 Greatest Lead Generation Tips, Tricks & Ideas

Written on November 6, 2017. Posted in Blog, Lead Generation.

Generating a consistent flow of new leads can be a daunting task. Heck, we built a business from the ground up, so we know. No matter the size...