Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Editor’s Note: This post was originally published on June 8, 2018, and was updated on January 24, 2019.
In 2019 and beyond, digital marketers,...
5 Lead Generation Ideas (That Work) to Try for Your Next Marketing Campaign
Whether you’re a B2C or B2B business, one of the biggest keys to success is the generation of new sales leads. Gone are the days of only resorting...
The WSI Story
Our story begins in Toronto, Canada. The year was 1995. There was no Google, no Facebook, and a mobile device was something you put on your child’s...
Get Leads Fast With Pay-Per-Click Advertising
Paid search ads can be a great way to attract qualified traffic to your website with immediate results. However, campaigns should be managed carefully...
SUNSWEET & WSI – Client Success Story
Founded in California more than 100 years ago Sunsweet, a well-known international food brand, is home to the largest fruit processing plant in...
6 Essential Elements for a Successful Digital Marketing Strategy
In today’s crowded digital marketplace, it’s becoming harder than ever to stand out amongst the sea of competitors. The key is to...
Improving Engagement With Video Marketing
Today, online video has become very accessible and popular, proving to be an effective way to improve:
Customer engagement
Increase brand awareness
Attract...
IN’n’OUT Centres – Client Success Story
IN’n’OUT’s brand value is to offer car servicing the way it should be, which means they need to have an enviable reputation.
https://www.wsiebizsolutions.net/wp-content/uploads/2018/04/IN’n’OUT-Centres-–-Client-Success-Story.mp4
The...
How to Set Up a Successful Lead Generation Campaign
The lifeblood of any business is a consistent flow of qualified leads. So, set up a successful Lead Generation Campaign to keep your sales funnel...