Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
There’s been a lot of talk surrounding marketing automation and it has become a key differentiator of high performing marketers in 2019....
What You Need to Know about the Google+ Shutdown
It’s been a busy few months in the world of Google+! Just this past October, Google announced that they would be shutting down Google+ in...
Key Considerations for Your Content in Today’s Evolving Search Landscape
Today’s internet users are changing the way they search the web and as a result, search engines are constantly evolving to adapt to...
How to Provide Effective Customer Support on Twitter in 2019
According to Twitter, with over 3 billion people on social media, more consumers are using the social media platform to connect with...
Why You Need to Care About On-SERP SEO
Editor’s Note: This post was originally published on June 8, 2018, and was updated on January 24, 2019.
In 2019 and beyond, digital...
5 Lead Generation Ideas (That Work) to Try for Your Next Marketing Campaign
Whether you’re a B2C or B2B business, one of the biggest keys to success is the generation of new sales leads. Gone are the days of only...
The WSI Story
Our story begins in Toronto, Canada. The year was 1995. There was no Google, no Facebook, and a mobile device was something you put on your...
Get Leads Fast With Pay-Per-Click Advertising
Paid search ads can be a great way to attract qualified traffic to your website with immediate results. However, campaigns should be managed...
SUNSWEET & WSI – Client Success Story
Founded in California more than 100 years ago Sunsweet, a well-known international food brand, is home to the largest fruit processing plant...