Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
I recently attended Social Media Marketing World, a mega-conference where social marketers go to discover the latest tactics and business-building...
4 Content Marketing Examples to Live By
As the name suggests, content marketing works by using content to attract and retain an audience. The entire purpose is to provide value and benefit...
Let’s Simplify Some Commonly Confused SEO Concepts for You
Confused by SEO concepts? Wondering how to sift through all the jargon to find some simple answers? We understand your frustration. For many business...
Using Data-Driven Creativity to Enhance the Customer Experience
More and more people have been talking about the importance of data and its positive impact on enhancing the customer experience. Nowadays, data...
How to Deliver Compelling Email Marketing in 2019
It’s time to step up your email marketing game in 2019. With people’s inboxes constantly overflowing with countless emails from businesses and...
4 Marketing Automation Features That Will Make Your Life Easier
There’s been a lot of talk surrounding marketing automation and it has become a key differentiator of high performing marketers in 2019. Whether...
What You Need to Know about the Google+ Shutdown
It’s been a busy few months in the world of Google+! Just this past October, Google announced that they would be shutting down Google+ in August...
Key Considerations for Your Content in Today’s Evolving Search Landscape
Today’s internet users are changing the way they search the web and as a result, search engines are constantly evolving to adapt to this...
How to Provide Effective Customer Support on Twitter in 2019
According to Twitter, with over 3 billion people on social media, more consumers are using the social media platform to connect with businesses...