Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Summary: As you become more active on LinkedIn, push and challenge your boundaries to brainstorm new and innovative ways to continue growing...
The CCPA is Changing How Consumer Data is Handled – Is Your Businesses Affected?
Summary: The California Consumer Privacy Act requires businesses to protect personal information for California consumers. That means implementing...
5 Steps to Conducting Successful A/B Tests for Your Landing Pages
Summary: A/B testing can take your marketing efforts to the next level and help customers move more effectively through the sales and marketing...
Website Design And UX: Why It’s Important To Iterate
Summary: With our newly launched website in mind, here are the reasons why it’s important to iterate your website’s design and UX...
Ad Blockers Growth by Digital Natives: What Advertisers Need to Know
With digital natives growing older and having more control over their digital experience, we’re seeing a strong correlation with the increase...
Creating An Effective Marketing Funnel To Drive Sales
A marketing funnel is made up of different stages and it breaks down the customer journey from the awareness stage to the purchasing stage. According...
3 Purpose-Driven Marketing Lessons to Learn from 3 Innovative Brands
In the past, many people opted to stay neutral on certain causes and issues to prevent retaliation from others. Nowadays, everybody wants to feel...
Influencer Marketing: What Are Micro-Influencers?
Influencer marketing has become an extremely effective way for businesses to promote their brand, products and/or services. In 2019, influencer...
How Voice Search Will Change the Digital Marketing Landscape
In recent years, voice search has been dominating the search landscape. It has become a convenience to many, allowing everyday users to speak...