Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
With the advancements in A.I. tech and increased demand for customer personalization, your lead generation strategies will need updating...
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As we enter a new decade, we want your business to be at the top of its game. Stop scratching your heads and hand over your marketing stumbling...
Winning Spree for WSI Continues! Three New Wins at 2019 WMA
Summary: WSI’s winning ways continue in the 2019 WMA MobileWebAwards Competition after capturing 3 best-in-industry mobile web design recognitions.
WSI...
7 Year-End To-Dos That Everyone Forgets About
Summary: In the spirit of sharing, I am going to quickly run through some simple to-dos that could be helpful to your own team’s year-end checklist....
The Future of Marketing: 5 Predictions for 2020
Summary: One of the annual traditions we have is our yearly predictions for what’s to come on the marketing front. This dates back to 2014 and...
Expert Roundup: How Is BERT Impacting Search?
Summary: The kicker with this algorithm update is that you can’t really optimize for it. So if your business is executing a content marketing...
The Anatomy of a Full-Service Social Media Team (Part 2)
Summary: There’s no secret combination or magic number of how many designers, curators or analysts to add to a Social Media Department. There...
The Anatomy of a Full-Service Social Media Team (Part 1)
Summary: Regardless of whether you’re going to hire your own internal team or work with an agency, it’s important to understand some of...
Foundations of Building a Marketing Tech Stack
Summary: Building the right marketing tech stack for any company is no picnic. But it’s all about integrating the right technologies together...