Author: Rick Knutsen

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.

AI Leader: Why AI Adoption Requires Expert Guidance for SMBs

Written on September 6, 2024. Posted in Future of Marketing.

Summary: Discover why AI adoption requires expert guidance for SMBs. Learn about overcoming barriers, the importance of training, and...

Email Marketing: Building Long-Term Customer Relationships

Written on August 26, 2024. Posted in E-mail Marketing.

Summary: Discover effective email marketing strategies to build lasting customer relationships. Learn about segmentation,...

Where Should AI Assistants Fit Across Your Sales Funnel?

Written on August 15, 2024. Posted in Future of Marketing.

Summary: Discover how AI assistants can enhance every stage of your sales funnel, from lead generation to customer retention. Learn...

Why Your Business Needs AI Discussions & Strategy Planning

Written on August 6, 2024. Posted in Future of Marketing.

Summary: Discover why structured AI discussions and strategic planning are critical for business success. Learn how to effectively...

Planning for Success: Essential Components of a Business Strategy Framework

Written on July 26, 2024. Posted in Marketing Strategy.

Summary: Discover the key components of a robust business strategy framework with WSI. Learn how our expertise and AI Business Analysis...

SEO in the Age of AI

Written on July 24, 2024. Posted in SEO.

Summary: Discover how AI is reshaping SEO and what it means for your business. Learn about Google’s AI-powered algorithms,...

Knowledge is Power: Why Education Can Capitalize on AI’s Potential

Written on July 11, 2024. Posted in Future of Marketing.

Summary: Discover why continuous learning is critical to harnessing AI’s transformative power and how it can drive innovation and...

Segmentation Strategies: Personalizing Client Journeys for Engagement

Written on July 8, 2024. Posted in Email Marketing.

Summary: Learn how customer segmentation can enhance your marketing efforts and how HubSpot’s tools for personalized campaigns...

Content Marketing: Storytelling That Resonates with Your Audience

Written on June 24, 2024. Posted in Content Marketing.

Summary: Explore the power of storytelling in content marketing. Learn how to overcome content saturation challenges and strike a...