Author: Rick Knutsen

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.

Planning for Success: Essential Components of a Business Strategy Framework

Written on July 26, 2024. Posted in Marketing Strategy.

Summary: Discover the key components of a robust business strategy framework with WSI. Learn how our expertise and AI Business Analysis...

SEO in the Age of AI

Written on July 24, 2024. Posted in SEO.

Summary: Discover how AI is reshaping SEO and what it means for your business. Learn about Google’s AI-powered algorithms, including...

Knowledge is Power: Why Education Can Capitalize on AI’s Potential

Written on July 11, 2024. Posted in Future of Marketing.

Summary: Discover why continuous learning is critical to harnessing AI’s transformative power and how it can drive innovation and...

Segmentation Strategies: Personalizing Client Journeys for Engagement

Written on July 8, 2024. Posted in Email Marketing.

Summary: Learn how customer segmentation can enhance your marketing efforts and how HubSpot’s tools for personalized campaigns can...

Content Marketing: Storytelling That Resonates with Your Audience

Written on June 24, 2024. Posted in Content Marketing.

Summary: Explore the power of storytelling in content marketing. Learn how to overcome content saturation challenges and strike a balance...

Unlocking Business Success with AI: Insights from WSI’s AI Report

Written on June 18, 2024. Posted in News.

Summary: WSI’s AI Business Insights Report provides actionable insights on AI adoption, training, and strategic planning for small and medium-sized...