Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
As the world’s largest network of digital marketing agencies, we have seen first-hand how COVID-19 has affected the businesses we work...
A Digital Agency’s Role In Boosting Your Marketing Efforts
Summary: The partnership between digital marketers and business owners has never been more important. Learn more about why...
Content Marketing Services
Content is most effective when you present it as a story. A story for a specific audience, at an exact stage of the buyer’s journey....
Understanding Your Target Audience Now
Throughout April and May this year, WSI conducted a free webinar series to share digital marketing tips, tricks, and best practices that you...
A Digital Marketing Guide to Getting Online: Part Three – Audience
Summary: In our final post of the series, we focus on how to communicate with your customers and drive traffic to your online...
Content Marketing: The Lifeblood of Digital Marketing
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How The WSI Lifecycle Helps Your Business
The WSI Lifecycle™ is the process we use to get the best possible results for our clients. We know the Lifecycle inside and out, but it’s...
Moving Your In-Person Event Online
Summary: With the rise of virtual events as a result of COVID-19, here is a checklist of all the different types of engagement...
A Guide to Getting Online: Part Two – Technology
In this second post in the series about getting online (you can find the first part here!), I am taking a look at the technology...