Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Throughout April and May this year, WSI conducted a free webinar series to share digital marketing tips, tricks, and best practices that you...
A Digital Marketing Guide to Getting Online: Part Three – Audience
Summary: In our final post of the series, we focus on how to communicate with your customers and drive traffic to your online store.
So...
Content Marketing: The Lifeblood of Digital Marketing
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How The WSI Lifecycle Helps Your Business
The WSI Lifecycle™ is the process we use to get the best possible results for our clients. We know the Lifecycle inside and out, but it’s important...
Moving Your In-Person Event Online
Summary: With the rise of virtual events as a result of COVID-19, here is a checklist of all the different types of engagement opportunities...
A Guide to Getting Online: Part Two – Technology
In this second post in the series about getting online (you can find the first part here!), I am taking a look at the technology platforms...
A Guide to Getting Online: Part One – Business Strategy
Summary: If you are considering getting started with eCommerce during COVID-19, this first part of our three-part blog series will help...
Tracking Insights that Matter with SMART Goals
Summary: A review of SMART goals, plus the recording from our Ahead of the Curve webinar on How to Track the Insights that Matter Most to...
7 Strategies for Optimizing Your Digital Presence During COVID-19
Summary: A quick recap, plus our Ahead of the Curve webinar on How to Optimize Your Digital Presence During COVID-19.
Due to popular...