Is Email Marketing Relevant Today?
Summary: Targeted email marketing is still a relevant and effective way to successfully engage with your audience at all stages of the...
Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
The Power of Conversion Rate Optimization
Summary: Optimizing your conversion rate will persuade more visitors to become buyers. Along with a digital marketing strategy,...
The Importance of Keeping Your Lead Generation Pipeline Full
Summary: Potential customers can’t help your business grow if they remain indifferent towards your brand. You have to pique their...
RECAP: How to Make Email Marketing Work for Your Business
Summary: Like every powerful tool, email marketing needs to be used properly to yield the desired results. Read these six tips to help...
We Launched An eBook Marketing Strategy – Here’s How
Summary: With a well-planned eBook marketing strategy, you can begin generating qualified leads. So how does one get started? Read on...
How to Deliver Compelling Email Marketing in 2021
Summary: Email marketing is an extremely powerful tool for nurturing leads, promoting consistent engagement, and driving lead...
How to Use Facebook Reactions in Your Marketing Efforts
Summary: Facebook Reactions represents a unique engagement metric for companies, as emotions are the key driver behind most purchasing...
WEBINAR RECAP: 5 Ways to Digitally Transform Your Business in 2021
Summary: Has COVID-19 sped up the need to digitally transform your business? Find out five ways it can be done for top results with our...
Cutting Through the Noise: Email Marketing for Businesses
Summary: Email marketing is a powerful type of digital marketing that involves sending emails to a list of customers and prospective...