Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Summary: Do you need help making sense of Google’s Core Web Vitals page experience update? Fear not, because we have the answers to some...
Achieving Excellence in eCommerce
Summary: As consumers continue to buy products online, the percentage of total retail dollars spent will continue to slide toward eCommerce.
Editor’s...
How to Make It Easier for Your Local Customers to Find You Online
Summary: Do you want to improve your visibility on Google and other search engines? Follow these actions to boost your local search results.
Local...
How to Create the Perfect Digital Marketing Strategy
Summary: Creating a digital marketing strategy involves a lot of planning, goal setting, and organization. But it is a vital component of success...
Answers to Your Frequently Asked Email Marketing Questions
Summary: Targeted email marketing is still an effective way to meaningfully engage with your audience at all stages of the buyer’s...
RECAP: Steps to Attracting More Qualified Leads Online
Summary: Need help with your online lead generation strategy? Discover the 7-step framework for attracting more qualified leads online.
For...
Is Email Marketing Relevant Today?
Summary: Targeted email marketing is still a relevant and effective way to successfully engage with your audience at all stages of the buyer’s...
The Power of Conversion Rate Optimization
Summary: Optimizing your conversion rate will persuade more visitors to become buyers. Along with a digital marketing strategy, optimization...
The Importance of Keeping Your Lead Generation Pipeline Full
Summary: Potential customers can’t help your business grow if they remain indifferent towards your brand. You have to pique their interest...