Author: Rick Knutsen

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.

Invest in Growth: Why Upskilling Your Team is Invaluable

Written on November 19, 2024. Posted in Future of Marketing & AI.

Summary: Discover why upskilling your team, particularly regarding AI adoption, is an investment in the future of your business. The...

WSI Announces Vidushi as a Proud Sponsor of the 2024 Global Convention

Written on September 17, 2024. Posted in News.

The WSI Global Convention is back and better than ever! After last year’s highly successful event, we are thrilled to announce that our 2024...

Celebrating WSI’s 2024 WebAward Winners and Digital Excellence

Written on September 17, 2024. Posted in News.

Summary: Discover the 2024 WMA WebAward winners. With multiple best-in-industry website recognitions, our consultants have helped clients...

How to Properly Plan for Your Seasonal Marketing Efforts

Written on September 16, 2024. Posted in Marketing Strategy.

Summary: Discover how to effectively plan your seasonal marketing efforts with our comprehensive guide. Learn about identifying key opportunities,...

Embracing AI in Franchising: Insights from WSI’s Chief AI Officer

Written on September 10, 2024. Posted in Future of Marketing & AI.

Summary: WSI’s Chief AI Officer Robert Mitchell shares insights on AI adoption in franchising, emphasizing its potential to boost...

AI Leader: Why AI Adoption Requires Expert Guidance for SMBs

Written on September 6, 2024. Posted in Future of Marketing.

Summary: Discover why AI adoption requires expert guidance for SMBs. Learn about overcoming barriers, the importance of training, and strategic...

Email Marketing: Building Long-Term Customer Relationships

Written on August 26, 2024. Posted in E-mail Marketing.

Summary: Discover effective email marketing strategies to build lasting customer relationships. Learn about segmentation, personalization,...

Where Should AI Assistants Fit Across Your Sales Funnel?

Written on August 15, 2024. Posted in Future of Marketing.

Summary: Discover how AI assistants can enhance every stage of your sales funnel, from lead generation to customer retention. Learn about...

Why Your Business Needs AI Discussions & Strategy Planning

Written on August 6, 2024. Posted in Future of Marketing.

Summary: Discover why structured AI discussions and strategic planning are critical for business success. Learn how to effectively integrate...