Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Summary: If you want to take your brand to a niche audience, you might consider micro-influencer marketing. Find out more about it and...
Looking Ahead: Marketing and the Web3 Opportunity
Summary: Getting involved is actually the single most important thing businesses and marketers can do right now in order to prepare for...
18 Tips to Humanize your Business with Video Marketing
Summary: Vidyard held its Fast Forward Summit in March 2022, focusing on humanizing video sales. Want to know more about video...
Instagram Video Formats Everyone Should Know
Summary: Instagram stories, reels, ads, and feed videos are some formats marketers can leverage. Use them for Instagram video...
Live Social Media Content – What You Need to Know
Summary: With the dawn of live social media content upon us, it can feel overwhelming. So here, we’ve put together a list of 4...
Get Retargeting Right with Better Segmentation
Summary: When you segment your audience, you’re able to better understand their needs and motivations. Read more on how you can...
How to Leverage the Biggest Social Media Trends in 2022
Summary: Brands need to know what their customers are thinking. So here are some of the biggest social media trends in 2022 you can use...
Why Mark Zuckerberg and the Metaverse Matter To Your Business
Summary: As with social media and many other digital marketing tactics – success is about being where your customers are at the...
Three In-Demand Digital Marketing Skills You Need
Summary: With the boom in digital marketing demand, LinkedIn is reporting a similar increased demand for digital marketing expertise....