Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Summary: Your brand’s online reputation is what makes customers and prospects want to work with you. And managing your online reputation...
The Importance of Keeping Your Lead Generation Pipeline Full
Editor’s Note: This post was originally published in March 2021 and has been updated with additional information and updated resources...
Why You Need to Care About On-SERP SEO
Summary: How do you optimize your content in order to attain a featured snippet on Google’s search engine results page? Here’s...
LinkedIn Marketing Tips to Grow Your Brand
Summary: As you become more active on LinkedIn, push and challenge your boundaries to brainstorm new and innovative social media marketing tactics...
Increasing Leads and Sales with Digital Marketing
Summary: Looking to increase your digital marketing leads? WSI has some tips to help boost your leads and sales.
Editor’s Note:...
5 Paid Search Tactics to Help You Generate Leads
Summary: This post dives into the various paid search advertising tactics that a company can use to generate leads quicker for their business.
Editor’s...
The Future of Digital Marketing: 5 Predictions for 2022
Summary: From the growth of short-form video content to the boom of live social media experiences, here’s what we’re forecasting...
Digital Marketing Guide: Create a Marketing Funnel
Summary: Creating an effective marketing funnel to generate leads and drive sales is an all-important step in any digital marketing strategy.
Editor’s...
Advice to Achieve Facebook Growth and Measure Your Digital Success
Summary: Looking for ideas on how to grow your Facebook reach? Or how to make sure your ROI is on track? Then look no further!
Largely...