Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
Summary: Want to learn how to use video for managing sales teams? We can help. Here is a guide to using video to manage your remote sales...
What is Video Marketing and How Can It Help Generate Revenue?
Summary: Discover the ROI of video marketing, from building trust and awareness with prospects to increasing revenue and profits.
Editor’s...
Short, Sweet and Honest: A Recipe For Video Marketing Success
Summary: By getting to know your audience, keeping things short, and being transparent about your content, you, too, can use video marketing...
How to Create the Perfect Digital Marketing Strategy for Your Business
Summary: Creating a digital marketing strategy involves a lot of planning, goal setting, and organization. But it is a vital component of...
The Importance of Keeping Your Lead Generation Pipeline Full
Summary: Lead generation is one of the main objectives of digital marketing. Find out why it is so important and how to do it effectively.
Editor’s...
Everything You Need to Know About Website Design and Development
Summary: Your website design choices can determine the success of your online business. Learn these web development essentials to improve...
Bigger Isn’t Always Better: The Rising Power of the Micro-Influencer
Summary: If you want to take your brand to a niche audience, you might consider micro-influencer marketing. Find out more about it and its...
Looking Ahead: Marketing and the Web3 Opportunity
Summary: Getting involved is actually the single most important thing businesses and marketers can do right now in order to prepare for...
18 Tips to Humanize your Business with Video Marketing
Summary: Vidyard held its Fast Forward Summit in March 2022, focusing on humanizing video sales. Want to know more about video marketing?...